Optimise your project listings for maximum impact

Digitalisation and artificial intelligence (AI) have changed how the world conducts business. In the real estate industry, a traditionally high-touch sector that prides itself on excellent service delivery, digitalisation has opened up new ways of working.  

Take virtual tours for example, which give homebuyers another means to check out properties and show flats they are interested in, affording them flexibility and convenience. Analytical data tools have allowed real estate professionals to analyse large datasets, giving them insights on price fluctuations and valuations of properties.

For developers, the challenge lies in ensuring they properly harness these new tools to enhance their productivity, convert data to insights, and optimise their conversion strategy.

PropertyGuru’s proprietary tools targeted at businesses can help developers market to the right audience and improve their sales conversion rate.

Maximise your visibility

Firms gain increased visibility when they list property with PropertyGuru For Business’ Developer Project Listing tool. Listed projects will appear on both the portal’s New Projects tab, as well as Search Results tab –giving developers more bang for their buck as they double their visibility with just one listing.

PropertyGuru also gives homebuyers more touchpoints to reach out to developers. Enquiries can be submitted via a form on PropertyGuru’s website,or through WhatsApp. PropertyGuru will then consolidate these leads and route them to developers via email.

All enquiries are also gated – prospective buyers will need to key in their contact information before they can connect with developers. The collected data helps developers generate leads and grow their customer base.

Capture attention with videos

To reach out to prospects more effectively, developers can now place video advertisements on PropertyGuru’s mobile app. This new video feature allows developers to place video content about new launches on the app. Data from PropertyGuru’s New Launches page in 2024 shows an average of over 350,000 monthly impressions in Singapore.

The video feature is also offered for properties listed in Malaysia. In 2024, PropertyGuru’s mobile app is used by more than 70,000 users across Apple and Android devices.

These videos are given prime placement at the top of the New Launches section, optimised for mobile viewing and embedded with an autoplay feature. The New Launches page is also free of display ads, giving users a seamless, engaging, and distraction-free experience.

Crisp and clear

When listing properties, developers must ensure they deliver on two key aspects: clear project descriptions and providing a full visual experience of the property. Photography and videography are essential to give buyers a comprehensive visual view of the property, as well as the neighbouring facilities. Be as clear as possible when describing a new project. Eliminate vague descriptions such as ‘airy floor plan’. Instead, highlight its unique selling points, and any other key attributes that can help narrow down the pool of interested buyers.

Property firms today have to adopt a far more proactive and creative approach to stand out in a crowded market. PropertyGuru For Business has a comprehensive suite of solutions aimed at helping developers do just that. Find out more today.

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