Promoted Developer Listing: This New Feature Will Help You Reach More Customers
The origins of real-estate transactions may date back several millennia, but digitalisation has radically shaken up this age-old sector. Classified ads in newspapers have become links on a webpage. A few property options in a brochure have morphed into an endless stream of online listings. Property hunting has never been so convenient.
But two problems have also arisen in this digital age: we are easily distracted online, and our attention spans are getting shorter. This means that carefully curated and crafted developer listings are not being used to their full potential, as consumers often gloss over them.
Our latest marketing solution, Promoted Developer Listing (PDL), looks to change that. This developer-direct marketing solution allows you to cast your listing net wider, reach out to more consumers, and make your projects stand out. It is the key to unlocking your property’s potential. These are four features that will give your listing the success it deserves.
Your Listing is the Priority
Using Promoted Developer Listing is like shining a spotlight on your property – visibility is guaranteed. Your listings will automatically be allocated to search results slots seen only by high-intent audiences. The first two pages of our portal –typically prime property for listings – will be reserved for yours. This means that potential buyers will not be scrolling for long before coming across your listing.
Cast a Wider Net
Promoted Developer Listing serves as the ideal matchmaker for properties. With its search engine tailored to align customers’ requirements with listings that are similar to yours, it promises a greater reach. For instance, the platform ensures that the listing price and the customer’s budget will always be within a 10 per cent range. Locations are zeroed in within a1.5km radius and property attributes – such as the number of bedrooms – can all be indicated. This means that your listing is assured to deliver what customers are looking for, ensuring a higher chance of success.
Designed for Peak Performance
Promoted Developer Listing works like upgrades on your car, designed to ensure your listing delivers the best performance. Its easy-to-navigate, exclusive Hero Design feature – reserved for developers – is a blend of aesthetics and practicality. The carefully-curated images of your listing take centre-stage with an upsized format, while we provide a lead generation form on the search results page. In addition, property seekers must include their contact details before they can access your listing, which then gives you access to a pool of ready and genuine buyers.
The feature offers flexibility too, with a Classic Design that differentiates your listings with a “PROMOTED” header and sets your projects apart from the rest.
Inconspicuous Yet Effective
While Promoted Developer Listing offers a whole range of advantages that elevates your listing, it is an inconspicuous platform. Listings blend in seamlessly with others on the PropertyGuru platform, and searches for them are 100 per cent organic. It is all part of a non-intrusive user search experience, and listings are ad blocker-proof as well.
Find out more about *Promoted Developer Listing from your Account Manager today!
*Promoted Developer Listing is currently only available in Singapore and Malaysia.
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