Three Tips to Turn Leads Into Sales
Years of extensive planning go into building a project but months after it is launched, scores of units remain unsold. This is, in short, a property developer’s worst nightmare.
Every developer knows that sales are as important as construction. But not all know how to seal a deal effectively.
Here are three tips to help you get leads over the line:
1. Online engagement is king
In today’s digital world, every click can be a customer. Gone are the days when booths at bus interchanges and outside train stations were enough to attract people. Studies show that close to half of internet users across the world aged 16 to 64 use social media as a primary source of information when researching on brands and products.
That does not mean you should do away with traditional means of engagement – offline showcases can still be extremely useful in passing on information through the likes of three-dimensional models. But developers should allocate a substantial proportion of resources to develop their online presence and leverage social media to attract customers to physical showcases.
2. Partnerships can make all the difference
Employing key opinion leaders to advertise your projects can help expand your reach and burnish your image.
For example, social media influencers can increase brand awareness and win over potential customers through user-generated content, which feels more familiar and authentic than branded content. A survey conducted in the United States found that half of its respondents are more likely to buy products advertised via such content, a statistic that likely represents consumers in most countries.
Another way to entice potential customers is by teaming up with financial partners who offer property loans. By offering a joint package, you remove barriers to purchasing and provide customers with the convenience of settling two key aspects of their property purchase in one.
Additionally, partnering with property agents can expand your pool of potential customers as they advertise your projects to their contacts and clients. The trust and credibility agents have with their clients could also be the difference in whether they end up buying into your project or not.
3. Measuring your impact helps you strategise better
Going online and employing partners are smart ways to improve sales, but how effective these methods are will vary. Adopting quantitative metrics can help assess this. Analysing such data allows you to optimise your engagement methods and tailor your sales plan to fit the needs and capabilities of your business.
Turning leads into sales may seem like an uphill task, but these three tips, coupled with staying agile to adapt to changing markets and keeping up with industry trends and innovations, can help you stay on top.
PropertyGuru For Business offers a comprehensive suite of solutions specifically designed to help developers. Visit PropertyGuru For Business today and discover how we can turn your vision into reality.
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